Ready-to-Post Marketplace Listings
Copy the full description for each size. Post Tuesday–Thursday 8–10am. Re-list every 7 days to stay at the top of search results.
Message Response Scripts
Copy and send — tweak names as needed. Fast replies win. Every response gets a trellis upsell opportunity.
Weekly Posting Schedule
Tuesday–Thursday 8–10am is peak visibility on Facebook Marketplace. Friday–Saturday posts get buried by weekend volume.
NE Florida Seasonal Calendar
Sep · Oct · Nov
Christmas (Dec)
Valentine's (Feb)
Photo Checklist — 7 Shots
Gold numbers = required for every listing. Get all 7 and you'll out-convert 95% of competitors on Marketplace.
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1Hero Shot RequiredThumbnail — your first impression in search resultsPlanter filled with plants (herbs, flowers, tomatoes) in a sunny backyard or porch. Natural light only. Green lawn or wood fence backdrop. No clutter. Eye level or slightly above.
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2Empty Clean Shot RequiredShows dimensions clearlyPlanter empty, straight-on from the front, on pavers or grass — never bare concrete. Include a ruler or common object for scale. Even lighting.
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3Corner Detail RequiredSignals craftsmanship — this justifies the premium priceClose-up of corner joint showing clean cedar grain and nail finish. Show the interior cleat if possible. Sharp focus on wood texture.
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4Bottom / Drainage RequiredAnswers the #1 buyer concern before they have to askAngled or flipped shot showing slatted bottom. Caption: "Slatted bottom for drainage — no soggy roots." Buyers worry about root rot; this eliminates the objection.
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5Size Reference RequiredHelps buyers gauge real-world dimensionsPlanter next to a hand, water bottle, or potted plant for scale. "Small" means different things to different people — always include dimensions in the caption too.
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6Trellis Shot OptionalUpsell trigger — adds $35–$55 to the orderPlanter with trellis attached, ideally with a vine or climbing plant on it. Include in all listings even when selling the plain version — shows buyers what the upgrade looks like.
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7Lifestyle Shot OptionalEmotional connection — sells the feeling, not just the productStaged on a real porch, patio, or deck in a lived-in setting. Morning golden hour light is ideal. Add a watering can or garden gloves as props.
Full Pricing Reference
Premium NE Florida market pricing. ~87–88% margins. Profit figures do not include labor.
| Size | Dimensions | Height | Sell Price | Materials | Profit | Pickets | Build Time |
|---|---|---|---|---|---|---|---|
| Small — 12″ L × 12″ W | |||||||
| Small | 12×12 | 8″ | $65 | $8.50 | $56.50 | 2 | 45 min |
| Small | 12×12 | 10″ | $70 | $9.00 | $61.00 | 2 | 50 min |
| Small | 12×12 | 12″ | $75 | $9.50 | $65.50 | 3 | 50 min |
| Small | 12×12 | 16″ | $85 | $11.00 | $74.00 | 3 | 60 min |
| Medium — 24″ L × 12″ W | |||||||
| Medium | 24×12 | 8″ | $110 | $14.00 | $96.00 | 4 | 55 min |
| Medium | 24×12 | 10″ | $120 | $15.50 | $104.50 | 5 | 60 min |
| Medium | 24×12 | 12″ | $130 | $17.00 | $113.00 | 5 | 65 min |
| Medium | 24×12 | 16″ | $145 | $19.50 | $125.50 | 6 | 75 min |
| Large — 36″ L × 12″ W | |||||||
| Large | 36×12 | 8″ | $155 | $19.00 | $136.00 | 6 | 65 min |
| Large | 36×12 | 10″ | $170 | $21.50 | $148.50 | 7 | 70 min |
| Large | 36×12 | 12″ | $185 | $23.00 | $162.00 | 7 | 75 min |
| Large | 36×12 | 16″ | $205 | $27.00 | $178.00 | 8 | 85 min |
| Extra Large — 48″ L × 12″ W | |||||||
| XL | 48×12 | 8″ | $200 | $24.50 | $175.50 | 8 | 75 min |
| XL | 48×12 | 10″ | $220 | $27.50 | $192.50 | 9 | 80 min |
| XL | 48×12 | 12″ | $240 | $30.00 | $210.00 | 10 | 85 min |
| XL | 48×12 | 16″ | $265 | $34.50 | $230.50 | 11 | 95 min |
Trellis Add-Ons
Delivery Zones
Free delivery in Zone 1 builds 5-star reviews fast. Quote Zone 4 individually — minimum order $150+ recommended.
Your home base. Free delivery here builds reviews and repeat customers fast.
High homeowner density. Worth batching Zone 2 deliveries regularly.
Affluent buyers. Premium pricing lands well in this area.
Quote individually. Minimum order $150+. Or buyer arranges pickup.
Facebook Groups
Post Priority 1 groups every week. Priority 2 weekly. Priority 3 every other week.
Growth Plan & Revenue Targets
First batch recommendation + 12-month ramp to $4,000–$6,000/month.
First Batch — Build This First
| Size | Height | Qty | Pickets Each | Sell Price | Total Revenue |
|---|---|---|---|---|---|
| Small 12×12 | 12″ | 4 | 3 | $75 | $300 |
| Medium 24×12 | 12″ | 4 | 5 | $130 | $520 |
| Large 36×12 | 12″ | 2 | 7 | $185 | $370 |