Rent-A Fella — Cedar Division — St. Johns, FL

Cedar Planter Co.
Facebook Marketplace Toolkit

Handmade cedar fence picket planter boxes. Premium NE Florida pricing. ~87% margins. Everything you need to launch and sell — listings, scripts, schedule, and growth plan.

✓ Copy-Ready Listings ✓ Message Scripts ✓ Posting Schedule ✓ Photo Checklist ✓ Full Pricing ✓ Growth Plan

Ready-to-Post Marketplace Listings

Copy the full description for each size. Post Tuesday–Thursday 8–10am. Re-list every 7 days to stay at the top of search results.

📍
Local Pickup & Delivery Only — No Shipping
All planters are built to order in St. Johns, FL. Available for local pickup or delivery within NE Florida only. This is already stated in every listing below.
Small — 12″ × 12″
Sell: $75  ·  Profit: ~$65  ·  Build: 50 min  ·  3 pickets
Handmade Cedar Planter Box — 12x12 Small | St. Johns Pickup or Delivery Handcrafted cedar fence picket planter box — built to last outdoors for years. Size: 12" long x 12" wide x 12" tall (exterior dimensions) Material: Western red cedar — naturally rot-resistant, no chemicals needed Construction: Exterior wood glue + galvanized brad nails, corner cleats for strength Bottom: Slatted for drainage (no soggy roots) Finish: Natural cedar (sealer available on request) Perfect for: herbs, strawberries, small flowers, succulents, front porch, patio, deck Add a trellis for climbing plants: Ladder +$35 | Fan/Arch +$45 | Grid +$55 Other sizes: Medium 24x12 · Large 36x12 · Extra Large 48x12 Custom sizes — message me! LOCAL ONLY — No shipping. NE Florida only. Pickup: St. Johns / Fruit Cove (FREE) Delivery: Fleming Island $15 | Jacksonville $20–$25 | Other areas — message for quote #cedar #planter #raisedgarden #handmade #stjohns #jacksonville #garden
Medium — 24″ × 12″
Sell: $130  ·  Profit: ~$113  ·  Build: 65 min  ·  5 pickets
Handmade Cedar Planter Box — 24x12 Medium | St. Johns Pickup or Delivery Handcrafted cedar fence picket planter box — built to last outdoors for years. Size: 24" long x 12" wide x 12" tall (exterior dimensions) Material: Western red cedar — naturally rot-resistant, no chemicals needed Construction: Exterior wood glue + galvanized brad nails, corner cleats for strength Bottom: Slatted for drainage (no soggy roots) Finish: Natural cedar (sealer available on request) Perfect for: tomatoes, peppers, herbs, flowers, front porch, patio, deck Add a trellis for climbing plants: Ladder +$35 | Fan/Arch +$45 | Grid +$55 Other sizes: Small 12x12 · Large 36x12 · Extra Large 48x12 Custom sizes — message me! LOCAL ONLY — No shipping. NE Florida only. Pickup: St. Johns / Fruit Cove (FREE) Delivery: Fleming Island $15 | Jacksonville $20–$25 | Other areas — message for quote #cedar #planter #raisedgarden #handmade #stjohns #jacksonville #garden
Large — 36″ × 12″
Sell: $185  ·  Profit: ~$162  ·  Build: 75 min  ·  7 pickets
Handmade Cedar Planter Box — 36x12 Large | St. Johns Pickup or Delivery Handcrafted cedar fence picket planter box — built to last outdoors for years. Size: 36" long x 12" wide x 12" tall (exterior dimensions) Material: Western red cedar — naturally rot-resistant, no chemicals needed Construction: Exterior wood glue + galvanized brad nails, corner cleats for strength Bottom: Slatted for drainage (no soggy roots) Finish: Natural cedar (sealer available on request) Perfect for: full veggie gardens, raised bed flowers, mixed herb rows, deck or patio Add a trellis for climbing plants: Ladder +$35 | Fan/Arch +$45 | Grid +$55 Other sizes: Small 12x12 · Medium 24x12 · Extra Large 48x12 Custom sizes — message me! LOCAL ONLY — No shipping. NE Florida only. Pickup: St. Johns / Fruit Cove (FREE) Delivery: Fleming Island $15 | Jacksonville $20–$25 | Other areas — message for quote #cedar #planter #raisedgarden #handmade #stjohns #jacksonville #garden
Extra Large — 48″ × 12″
Sell: $240  ·  Profit: ~$210  ·  Build: 85 min  ·  10 pickets
Handmade Cedar Planter Box — 48x12 XL | St. Johns Pickup or Delivery Handcrafted cedar fence picket planter box — built to last outdoors for years. Size: 48" long x 12" wide x 12" tall (exterior dimensions) Material: Western red cedar — naturally rot-resistant, no chemicals needed Construction: Exterior wood glue + galvanized brad nails, corner cleats for strength Bottom: Slatted for drainage (no soggy roots) Finish: Natural cedar (sealer available on request) Perfect for: full raised garden rows, large patios, poolside, commercial gardens Add a trellis for climbing plants: Ladder +$35 | Fan/Arch +$45 | Grid +$55 Other sizes: Small 12x12 · Medium 24x12 · Large 36x12 Custom sizes — message me! LOCAL ONLY — No shipping. NE Florida only. Pickup: St. Johns / Fruit Cove (FREE) Delivery: Fleming Island $15 | Jacksonville $20–$25 | Other areas — message for quote #cedar #planter #raisedgarden #handmade #stjohns #jacksonville #garden

Message Response Scripts

Copy and send — tweak names as needed. Fast replies win. Every response gets a trellis upsell opportunity.

Lowball Offer
Buyer offers below asking
Thanks for your interest! These are handcrafted from real western red cedar — naturally rot resistant and built to last years outdoors. The price reflects the material quality and build time. I'm firm on pricing, but I'm happy to include free local delivery if you're in the St. Johns or Fleming Island area. Let me know if you'd like to arrange pickup!
Is It Available?
Buyer asks if still available
Yes, still available! I can do pickup in St. Johns any day this week, or I offer delivery to your area. What size and height were you interested in? I also have other sizes available if you'd like options.
Custom Size
Buyer wants non-standard dimensions
Absolutely, I do custom sizes! Just let me know the length, width, and height you're looking for and I'll give you a price. Turnaround is usually 3–5 days. What dimensions did you have in mind?
Trellis Upsell
Buyer interested — no mention of trellis
Great choice! Just a heads up — I also build matching cedar trellises that attach to the back of the planter. Ladder style is +$35, Fan/Arch is +$45, and the Grid is +$55. Really popular for tomatoes, beans, and climbing flowers. Want me to add one to your order?
Delivery Question
Buyer asks about delivery
Yes, I deliver! St. Johns / Fruit Cove is FREE, Fleming Island is $15, Jacksonville area is $20–$25. Just let me know your zip code and I'll confirm the fee. I typically do deliveries Tuesday–Saturday. What works for you?
After Delivery
Ask for a review after a successful order
Thanks so much — really hope you love it! If you get a chance, a quick review on the Marketplace listing would mean a lot and helps other local gardeners find me. Enjoy your new planter!
Slow Reply
Replying after 2+ hours
Sorry for the slow reply! Yes, still available. Happy to answer any questions or get an order started for you.

Weekly Posting Schedule

Tuesday–Thursday 8–10am is peak visibility on Facebook Marketplace. Friday–Saturday posts get buried by weekend volume.

Best Days
Tue · Wed · Thu
Best Time
8–10 AM
Relist Every
7 Days
Optional Boost
$10/wk
On your best-selling listing
Mon
Build & prep inventory
Tue ⭐
Post listings 8–10am. Post in 2–3 groups.
Wed ⭐
Reply to all inquiries. Relist stale posts.
Thu ⭐
Post remaining groups. Follow up leads.
Fri
Schedule deliveries. Photograph new builds.
Sat
Deliveries & pickups. Build next batch.
Sun
Build / rest. Plan next week's listings.

NE Florida Seasonal Calendar

Peak Season 🌱
Feb · Mar · Apr · May
Sep · Oct · Nov
Build inventory 4–6 weeks before each window. Two planting seasons = two revenue peaks.
Slow Season ☀️
Jun · Jul · Aug
Summer heat slows garden interest. Use this time to build stock and perfect your process.
Holiday Boost 🎁
Mother's Day (May)
Christmas (Dec)
Valentine's (Feb)
Holiday gifting offsets summer dip. Herb kit bundles sell well for Valentine's Day.

Photo Checklist — 7 Shots

Gold numbers = required for every listing. Get all 7 and you'll out-convert 95% of competitors on Marketplace.

  • 1
    Hero Shot Required
    Thumbnail — your first impression in search results
    Planter filled with plants (herbs, flowers, tomatoes) in a sunny backyard or porch. Natural light only. Green lawn or wood fence backdrop. No clutter. Eye level or slightly above.
  • 2
    Empty Clean Shot Required
    Shows dimensions clearly
    Planter empty, straight-on from the front, on pavers or grass — never bare concrete. Include a ruler or common object for scale. Even lighting.
  • 3
    Corner Detail Required
    Signals craftsmanship — this justifies the premium price
    Close-up of corner joint showing clean cedar grain and nail finish. Show the interior cleat if possible. Sharp focus on wood texture.
  • 4
    Bottom / Drainage Required
    Answers the #1 buyer concern before they have to ask
    Angled or flipped shot showing slatted bottom. Caption: "Slatted bottom for drainage — no soggy roots." Buyers worry about root rot; this eliminates the objection.
  • 5
    Size Reference Required
    Helps buyers gauge real-world dimensions
    Planter next to a hand, water bottle, or potted plant for scale. "Small" means different things to different people — always include dimensions in the caption too.
  • 6
    Trellis Shot Optional
    Upsell trigger — adds $35–$55 to the order
    Planter with trellis attached, ideally with a vine or climbing plant on it. Include in all listings even when selling the plain version — shows buyers what the upgrade looks like.
  • 7
    Lifestyle Shot Optional
    Emotional connection — sells the feeling, not just the product
    Staged on a real porch, patio, or deck in a lived-in setting. Morning golden hour light is ideal. Add a watering can or garden gloves as props.

Full Pricing Reference

Premium NE Florida market pricing. ~87–88% margins. Profit figures do not include labor.

SizeDimensionsHeightSell PriceMaterialsProfitPicketsBuild Time
Small — 12″ L × 12″ W
Small12×128″$65$8.50$56.50245 min
Small12×1210″$70$9.00$61.00250 min
Small12×1212″$75$9.50$65.50350 min
Small12×1216″$85$11.00$74.00360 min
Medium — 24″ L × 12″ W
Medium24×128″$110$14.00$96.00455 min
Medium24×1210″$120$15.50$104.50560 min
Medium24×1212″$130$17.00$113.00565 min
Medium24×1216″$145$19.50$125.50675 min
Large — 36″ L × 12″ W
Large36×128″$155$19.00$136.00665 min
Large36×1210″$170$21.50$148.50770 min
Large36×1212″$185$23.00$162.00775 min
Large36×1216″$205$27.00$178.00885 min
Extra Large — 48″ L × 12″ W
XL48×128″$200$24.50$175.50875 min
XL48×1210″$220$27.50$192.50980 min
XL48×1212″$240$30.00$210.001085 min
XL48×1216″$265$34.50$230.501195 min

Trellis Add-Ons

Ladder
+$35
Material $2.50  ·  Profit $32.50  ·  +20 min
Two vertical posts with evenly spaced horizontal rungs. 36″ above box.
Best for: Beans, peas, lightweight vines
Fan / Arch
+$45
Material $3.00  ·  Profit $42.00  ·  +30 min
Central post with radiating fan arms and horizontal ties. 30–36″ above box.
Best for: Roses, clematis, decorative climbers
Grid
+$55
Material $3.50  ·  Profit $51.50  ·  +35 min
Rectangular frame with woven 6″×6″ interior grid. 36″ above box.
Best for: Cucumbers, squash, tomatoes

Delivery Zones

Free delivery in Zone 1 builds 5-star reviews fast. Quote Zone 4 individually — minimum order $150+ recommended.

Zone 1
St. Johns / Fruit Cove
FREE
~5 mile radius  ·  ~10 min drive
Your home base. Free delivery here builds reviews and repeat customers fast.
Zone 2
Fleming Island / Orange Park
$15
~15 mile radius  ·  ~20 min drive
High homeowner density. Worth batching Zone 2 deliveries regularly.
Zone 3
Jacksonville (Mandarin, San Marco, Ponte Vedra)
$20–$25
~30 mile radius  ·  ~35 min drive
Affluent buyers. Premium pricing lands well in this area.
Zone 4
NE Florida (beyond 30 miles)
$35–$50
~60 mile radius  ·  ~60 min drive
Quote individually. Minimum order $150+. Or buyer arranges pickup.

Facebook Groups

Post Priority 1 groups every week. Priority 2 weekly. Priority 3 every other week.

Priority 1
St. Johns County Buy Sell Trade
Your highest-priority group. Most relevant local buyers.
📅 Post Weekly
Priority 1
Fleming Island Neighbors
Highly engaged homeowner community. Great for delivery Zone 2.
📅 Post Weekly
Priority 2
Jacksonville Gardening
Target audience already garden-minded. High conversion rate.
📅 Post Weekly
Priority 2
NE Florida Home & Garden
Broad reach across your whole service area.
📅 Post Weekly
Priority 2
Ponte Vedra / Palm Valley Marketplace
Affluent area — premium pricing accepted without hesitation.
📅 Post Weekly
Priority 3
Orange Park / Clay County Buy Sell Trade
Covers Fleming Island overflow and Zone 2 expansion.
📅 Post Bi-Weekly
Priority 3
Mandarin / Julington Creek Neighborhood
Dense suburban neighborhood. Good for Jacksonville delivery batches.
📅 Post Bi-Weekly

Growth Plan & Revenue Targets

First batch recommendation + 12-month ramp to $4,000–$6,000/month.

First Batch — Build This First

Estimated Revenue
$1,010
4 Small + 4 Medium + 2 Large
Material Cost
$140
52 pickets used · 8 left over
Gross Profit
$870
Use extra 8 pickets for 2–3 trellis add-ons
SizeHeightQtyPickets EachSell PriceTotal Revenue
Small 12×1212″43$75$300
Medium 24×1212″45$130$520
Large 36×1212″27$185$370

12-Month Revenue Ramp

Stage 1
Months 1–2
$800–$1,200
10 units/month. 60 pickets. Build reviews. Reinvest profit.
Stage 2
Months 3–4
$1,200–$2,500
18 units/month. Buy 100–150 pickets at a time. Add trellis upsells. Nextdoor ads.
Stage 3
Months 5–6
$2,500–$4,000
30 units/month. Pre-order system, Instagram Reels, seasonal promotions.
Stage 4
Months 7–12
$4,000–$6,000
45 units/month. Part-time helper, bulk lumber deals, Etsy, contractor partnerships.
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